Improve internal communication

The topic of internal communication is present in every company – as the famous phrase goes, “You can’t not communicate”.

In companies with a dedicated Corporate Communications department, where the topic has already been thought about, channels exist to share information with employees. The most common channels are email and an intranet, and perhaps even a printed employee newspaper.

Two problems are causing headaches for management and those responsible for internal communications:

• How do I reach front-line workers without regular access to computers?
• How do I get important messages to all employees simultaneously and as quickly as possible?

These are the issues we want to address in this blog article.

Internal communication in the digital transformation: the current sta-tus quo of companies

Before digitalization also found its way into internal communication, there were employee newspapers, memos and bulletin boards for the distribution of news and information. Large companies also used digital signage systems, i.e. (TV) screens with pre-programmed, specially created programs and information.

These channels have not completely disappeared, of course, but have been gradually marginalized by digital methods. Emails reach employees faster and cheaper than any memo. Employee newspapers cost a lot of effort as well as money for printing and distribution and become outdated quickly – an intranet is much more efficient.

With the complete shift of work into the digital realm, along with the digital workplace, more and more new channels emerged, from central collaboration and communication platforms to internal employee apps.

In contrast, face-to-face meetings are timeless, be it at company events, conferences or one-on-one discussions.

What is internal communication?

Internal communication concerns information and exchange within an organization, in our context also employee communication.

The target group is the members of one’s own organization, in contrast to external communication, which is directed at public or “foreign” target groups.

IC is not only intended to inform, but also to make internal processes more efficient, to establish a dialog between different departments as well as employees and management levels, to create motivation and to strengthen employee loyalty to the company.

Fundamental problems of internal communication

There are many mistakes that can be made when it comes to internal communication. Sending an occasional email is no longer enough in the information age.

Basically, those companies that do not communicate often enough, too late and not honestly with their employees face problems. Employees resent it when important information is withheld from them or they learn about it later from the press.

Such an atmosphere quickly develops into an “office grapevine”, in which rumors and half-truths are mixed with serious information. Companies lose the opportunity to respond to criticism and give up the power of interpretation.

It is also important that all employees are informed at the same time. This is relatively easy for companies where all employees work in the office or on the computer.

However, organizations with production sites, factories, workshops or store sales find it much more difficult to reach all employees and have to diversify their channels more.

Success factors for internal communication

The guidelines for good internal company communication are: Communicate information quickly, frequently and honestly, reaching all employees simultaneously.

It’s not the number of tools and channels that matter, but how they are used to communicate.

The best communication tools for companies

The various tools for internal communication can be divided into two groups – digital and “analog”, i.e. printed or offline. In addition, a distinction can be made between tools for top-down communication, e.g. information from the management that is passed on “down-wards” to the employees, and interactive communication, which promotes participation and dialog.

Successful internal communication should use a good mix of tools that reflect these categories.

	digital	analog, offline
top-down	Email newsletter	Employee newspaper Digital signage
interactive	Intranet / social intranet Wiki Blog Employee app Chat	Bulletin board Events (also possible digitally to a limited extent)

Email and intranet are the most popular channels in German-speaking countries. According to a study by the University of Leipzig, 74.5% and 68.9% of the organizations surveyed use these tools “often” or “very often” to distribute internal content.

Social intranets (36.7%), digital signage (30.8%), employee apps (28.6%) and other apps (20.8%) follow at a great distance.

Using MS Teams as a platform for internal corporate communication

With the launch of Microsoft Teams in 2017, some of the tasks of an intranet shifted to this collaboration and communication platform. The sharing of information in short texts or detailed documents and the dialog with employees work excellently here.

Teams is not intended for the structured presentation of company news – however, there are third-party apps that can also be used to map these functions in Teams.

Intranet by Solutions2Share, for example, integrates an existing SharePoint intranet into Microsoft Teams or offers the option of creating and editing a completely new one within Teams.

You can also implement Viva Connections to improve internal communication.

The most important aspects of internal communication at a glance

In order not to let internal communication run uncoordinated over the grapevine and thus create dissatisfaction, organizations should have a well thought-out strategy for sharing information and dialog with employees.

Various tools and channels are available, and it is important to select the most suitable ones for your own company. Are all employees reachable online at all times? Then intranet and email are a good choice. Are there employees who do not work on the computer? Then ‘offline’ communication channels are also urgently needed.

Frequently asked questions about internal communication in companies